Category - Social Media

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Social media screening
Comments posted on social media have become easily searchable and highly public – they are a permanent part of your online profile.
10/24/2018 11:25 AMSocial MediaLerato Mashego10/24/2018 11:25 AM
Network Recruitment

Socal media screeningStudies show that, increasingly, employers are researching job candidates and employees on social media platforms prior to confirming an offer of employment.  A survey conducted by CareerBuilder found that 70% of employers use social networking sites to screen job candidates.  Similar to criminal background and qualification checks, social media screening is quickly becoming an automatic part of the hiring process. Comments posted on social media have become easily searchable and highly public – they are a permanent part of your online profile.

Social media is mostly a public platform, and information posted on these platforms is viewed as published information, especially if the user hasn't activated privacy settings on their profile. For example, what is posted on the internet has a lower expectation of privacy than a private, home telephone conversation. Once something is shared on LinkedIn, Facebook, Twitter, YouTube or any other social media site, the information is available to everyone. Viewing such information, therefore, does not constitute an invasion of privacy or breaking the law.  If the employer gains access to a social media profile (without side-stepping privacy settings in an illegal or unethical manner), they are free to explore any posts, comments, photographs or video clips.

Screening social media profiles could reveal vital information about potential candidates. However, employers cannot legally make hiring decisions based on gender, sexual orientation, marital status, race, ethnicity or parenthood. 

Research indicates that the top areas of concern when screening social media profiles include:

  • Evidence of alcohol or drug use;
  • Inappropriate photos depicting sexual practices or violence;
  • Posts that speak of poor communication skills (like swearing);
  • Evidence of bad-mouthing former employers or fellow employees;
  • Indications of inaccurate or false qualifications;
  • Indications of unprofessional screen names; and
  • Information and photos showing links to criminal behaviour and sharing of confidential information about past employers.

It's not all bad
Although social networking sites could show a side of the candidate that the employer would rather not see, a ray of light does shine through this murky area of social media screening.  Profile screening could well do nothing but confirm the candidate's professional qualifications, achievements, and skills. It could also allow the employer to get a glimpse into the candidate's personality and temperament – a personality and temperament that fits the position like a glove and shows organisational alignment. Furthermore, social media profiles could actually act as a showcase for the candidate's excellent communication skills, work satisfaction, and community involvement. A profile, which reflects a professional image, personal achievements, and solid references, can boost a candidate's chances of landing a job.

Whilst employers can use social media screening as a hiring tool, they should not rely on it too heavily. Furthermore, they should research only those areas that are related to the organisation and the position. Caution should be applied and hiring managers should take care not to judge a candidate based on their social media profiles alone.

Are you looking for an IT jobFinance job, Engineering job, or a Contracting assignment? Contact Network Recruitment, your trusted partner in specialist IT, Finance and Engineering placements for 30 years.

Changing the face of modern recruitment
While it is clear that social media is entrenching itself as a facilitator of modern recruitment, there is still a vital role for recruitment professionals to play in the process.
Changing the face of modern recruitment
3/5/2018 6:00 PMSocial Media, RecruitmentLerato Mashego3/5/2018 6:00 PM
social media, specialist recruiters, Network Recruitment, job,

Social media has revolutionised the manner in which recruitment is done. Whether it is candidates uploading CVs, connecting through professional networks and applying online for job opportunities; or specialist recruiters screening potential candidates through their social media platforms, recruitment has entered an entirely new dimension.

Facebook remains one of the most popular social media platforms in South Africa. South Africa currently boasts around 16 million Facebook users, with more than 14 million of them accessing the platform through a mobile phone.

LinkedIn has grown from strength to strength, particularly as a recruitment tool. It has proven to be especially useful in identifying candidates who are not actively looking for employment. More than six million South Africans have a professional profile on LinkedIn. In a country with a skills shortage, this may just be the proverbial pot of gold at the end of the rainbow.  Many companies have seen the value of this offering. Standard Bank, for example, is the continent's largest user of LinkedIn recruiter licenses, allowing it to view the full profile of candidates outside of its network and contact them directly.

In light of these digital developments, many would argue that the recruitment industry is becoming redundant. After all, advancements in social media have enhanced the ability for both candidates and employers to connect with each other. Network Recruitment contends that now, more than ever, the contrary is true.

For all the benefits social media brings from streamlining the job hunting and hiring process, it also presents a number of challenges. One of them is the sheer abundance of data social media delivers to employers, who now have to find the time to sift through potential candidates from all the various platforms, identify those that might be suitable and then manage all communications with the preferred candidates.

This is where an accomplished specialist recruiter demonstrates their true value. Not only are they experienced in identifying potential candidates from written profiles and CVs, but they also have the ability to adequately match candidates' competencies and personalities to the position available and company culture.

Social media also presents challenges for candidates. For one, being noticed in the online pool of potential employees can be difficult. A well compiled, complete CV or profile is key to being spotted by potential employers or recruiters online, however, candidates can stand out more by ensuring a meaningful online presence through activities like tweeting relevant industry news or growing their professional network through connecting with industry stakeholders.

Another challenge for candidates is the high visibility social media has in their personal lives. It's important for job seekers to be aware of what they share on the world wide web. Once something has been posted it cannot be retracted, even if you delete the post in question. Specialist recruiters and employers screen potential employees using social media platforms, stressing the importance of maintaining a positive online image at all times.

While it is clear that social media is entrenching itself as a facilitator of modern recruitment, there is still a vital role for recruitment professionals to play in the process. Candidates and employers would be wise to collaborate with those recruiters who understand both the risks and rewards of using social media platforms and how to maximise these channels for optimal benefit.

Are you looking for an IT jobFinance jobEngineering job, or a Contracting assignment? Contact Network Recruitment, the centre of recruitment excellence.

Making your social media profile employerfriendly
Making your social media profile employer-friendly is easy, just follow these tips
Making your social media profile employerfriendly
4/18/2017 9:58 AMSocial MediaLerato Mashego4/18/2017 10:13 AM
specialist recruiter, career, professional relationships

employer-friendly.jpgIn today's competitive job market, one cannot afford to risk to be disregarded by a specialist recruiter because of a negative status update or tweet. If the impression you convey on your social media platforms is not what the recruiter is looking for, often times, you will be not be considered for employment.

According to 54% of "cyberstalking' employers, alcohol and drug consumption are viewed as a negative impact and 76% viewed volunteering, professionals and social engagements as a positive one.

We will discuss how you can clean up your social media imprint to make it employer-friendly.

Make a good first online impression on LinkedIn by using a professional picture of yourself, as it is never a good idea to leave your profile without a profile picture. Create a tagline that best describes you as a professional. Ensure that your information is up-to-date on a regular basis and that your skills and career narrative represent you correctly.

The purpose of LinkedIn is to forge and maintain relationships through developing professional relationships, therefore, it is encouraged to follow companies you are interested in and want to work for and join industry job seeking groups. Start collecting recommendations from your managers, colleagues who know your skills.

Check your privacy settings, in most cases, professionals are not aware what their settings on Facebook are and end up revealing information that can be viewed by anyone at any time. Although, prospective employers can still view your profile pictures and cover pictures, privatising your profile ensures that only your friends can see your wall posts, photos and statuses.

It is vital to know what type of content your friends tag you in especially on Facebook, as you cannot afford to be associated with content that can pre-empt any potential professional pitfalls. Avoid any negative discussions – always try to keep your opinion balanced. This platform is great to interact with companies you would like to work for.

Many professionals using this platform fail to balance their social and professional life. Similar to Facebook and LinkedIn, ensure that your profile picture is professional and that you refrain from negative discussions. Ensure that your biography outlines your skills as concisely as possible. This platform gives you the opportunity to follow organisations and experts in your industry and participate in meaningful conversations. Twitter allows professionals to show prospective employers their personality and interests so make sure it comes through your account.

If you want to see what information is accessible on the internet, give consideration to Googling yourself to see what sort of online impression you are making and change anything that is not appropriate.

Delete any posts that you think might affect your job seeking efforts and remember to always check your spelling and always be polite. Many specialist recruiters will tell you that nothing you post online is never private; therefore, you need to be careful with what you share.

Looking for an IT job, Finance job or, Engineering job? Contact Network Recruitment, for all your specialist recruitment needs. Click here to APPLY.  

Advantages of networking with professionals in your industry on social media
All you need to know about networking with professionals on social media
Advantages of networking with professionals in your industry on social media
4/13/2017 11:52 AMSocial MediaLerato Mashego4/13/2017 12:46 PM
social media, personal brand, network, career opportunities,

social media 01Social media is one of the most relevant networking tools in today's professional realm. It is accessible and easy to use and helps professionals sustain relationships and build personal brands. Forming or solidifying relationships online can help to build your social media network and could add value to your career - you never know when you will need assistance from your online network should you seek to expand your career.

Here are some of the advantages of online networking with people in your industry:

1.    You get to connect with professionals all over the world

Connecting with professionals worldwide has never been faster or easier. Not only can you choose who you want to connect with, but you can market yourself internationally. You can share tips and ideas, and offer solutions to problems. In return, you are exposed to an entirely different world of information and career opportunities.

2.    Real-time information sharing

Social media is a great way to stay abreast of new trends in the industry and provides professionals with the opportunity to develop new skills and learn from others in the same industry. Since we live in the era of digitisation, professionals can exchange information with individuals or multiple parties in real-time. This can be beneficial to professionals who want to participate in live chats, webinars and online industry conferences.

3.    Receive industry news at a faster pace

Twitter is said to be a mainstream source for breaking news and has revolutionised the speed at which news travels. By using social media platforms, professionals from around the globe can instantly know what is happening in their industry. 

Before you start networking with professionals in your industry, it is vital to explore which platform you are most comfortable and stick with it. Know how the different social media platforms work and use it to your advantage as online networking can create opportunities you wouldn't otherwise have considered.

Are you looking for an IT jobFinance jobEngineering job, or a Contracting assignment? Contact Network Recruitment, the centre of recruitment excellence.

Should your organisation be on social media
Social media has changed how organisations interact and communicate with their audience.
Should your organisation be on social media
10/13/2016 12:50 PMSocial MediaLerato Mashego10/13/2016 12:54 PM
IT jobs
Jobs in IT
Finance jobs
Jobs in Finance
Engineering jobs
Jobs in engineering
IT vacancies
Finance vacancies
Engineering vacancies

social mediaSocial media has changed how organisations interact and communicate with their audience. With many organisations creating their social media footprint, the question is now:  How many social media platforms should an organisation have or better yet, should an organisation be on social media?

Numerous businesses aim to acquire a big slice of the engagement pie, however, jumping onto ALL social platforms is the wrong move. A business should initially identify and establish which social media platforms will best meet their needs as all social media networks have their own set of market audience.

LinkedIn is a great platform for organisations to establish themselves as thought-leaders. It is also a platform for professionals who want to connect with various members / organisations within their industry. LinkedIn currently has more than 450 million active users globally, making it one of the most desired platforms to have an account with. The South African Social Media Landscape 2016 report, cited by the World Wide Worx and Fusewase, stated that South Africa received a 19% growth in active users from 4.7 million in 2015 to 5.5 million in 2016. Why wouldn't a business consider creating a LinkedIn account?

Facebook is the most used social media network in the country. With 14 million users in South Africa alone, it is an important social media platform if you wish to increase brand awareness, showcase company culture and, convey engaging content to your audience. It also has a wide variety of advertising / promotion opportunities that organisations can utilise to attract their target market.

According to the report, 7.7 million South African users are on this social media network. While content is kept to not more than 140 characters, content has to be clear and concise. Twitter is an underrated platform that can assist with increasing brand awareness, promoting your organisation's content (blogs, videos etc.) and drive your audience to your website. It is for these reasons that more and more organisations are starting to consider it to interact with their target market.

Instagram connects with people solely through visual elements in a powerful way to capture and sustain the audience's attention. It's a good platform to increase brand awareness, connect with people across multiple channels and increase engagement. Instagram is the fastest-growing social media platform in SA. It grew from 2.68 million to 3.5 million active users this year and is one of the easiest platforms to share and update content on your mobile device.

YouTube revealed that it has billions of users generating billions of views each day. It is the second most popular search engine in the world. People search for instructional videos, new music, movie trailers and news clips. Therefore, by having a YouTube channel, you are increasing your brand's awareness and positioning yourself as thought leaders in the industry. With data costs getting cheaper, YouTube's active users grew to 8.74 million this year from last year's 8.28 million.  By uploading videos on YouTube, you are broadening your international reach.

It cannot be denied that social media is a huge game changer for organisations.  There are many more social media platform accounts such as Pinterest, Snapchat, WeChat etc., and it may be tempting for a business to create an account on all of them. However, it's better to decide which platforms are worthy of your efforts and stick to them. If you still think your business should be on social media, the answer is yes!

Looking for an IT job, Finance job or, Engineering job?

Contact Network Recruitment, for all your specialist recruitment needs.
Click here  to APPLY. 

The use of social media as a business communication tool
In today's knowledge economy, the need for social media as a business communication tool has become a necessity rather than a luxury.
The use of social media as a business communication tool
10/11/2016 1:15 PMSocial MediaLerato Mashego10/11/2016 1:23 PM
IT jobs
Jobs in IT
Finance jobs
Jobs in Finance
Engineering jobs
Jobs in engineering

social media as a communication toolIn today's knowledge economy, the need for social media as a business communication tool has become a necessity rather than a luxury. Many organisations struggle to gain optimal benefits from their  social media platforms; they fail to grasp that not only does social media assist companies to connect with their target market, it also assists in increasing sales and building brand loyalty and awareness.

These are selected points that you need to consider if you plan to engage, retain and build a loyal target market for your organisation using social media.

Create and post relevant content
As the saying goes, "content is king". Most organisations relay information with a specific purpose in mind, whether it is to increase sales, establish thought-leadership trends or deepen interaction with stakeholders.   In order to meet the organisation's communication goals, it is important for content to be relevant, appropriate and fresh. The content that you share should align to your brand and convey the right message to your audience. Give consideration to conveying a professional tone and posting relevant industry information.

Provide fantastic customer experience
We live in an era where customers or potential customers are looking to interact with organisations on social media. According to a study that was conducted in 2013 by J.D Power, 67% of consumers visit social media platforms to access customer service with the expectation of receiving a response within a reasonably fast time. Many organisations fail to respond to their audience in a timely fashion and, as a result, not only lose their trust but also risk damage to reputation

Disengage from negative comments
Ensure that your organisation handles conflict or arguments on social media professionally. Never engage in discussions that may reflect poorly on  your organisation. Manage these types of discussions with the highest level of professionalism and ensure that they are resolved out of the public eye.

If you're still wondering if social media can benefit your organisation, be assured that it does. If you interact with your audience in a timely fashion, share relevant information and build a loyal following, your organisation will reap benefits which include access to valuable client insights, increased brand awareness and enriched stakeholder relations.

Looking for an IT job, Finance job or, Engineering job?

Contact Network Recruitment, for all your specialist recruitment needs.
Click here  to APPLY. ​