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ADvTECH Group CEO Roy Douglas Retires

Tamara Thomas • Dec 04, 2023

ADvTECH announces the retirement of CEO Roy Douglas and the appointment of Geoff Whyte as successor

The ADvTECH Group today announced the retirement of CEO Roy Douglas at the end of February 2024. Douglas will remain with the group for a suitable period after he steps off the Board to ensure a seamless handover.


 ADvTECH Board chairman Chris Boulle said: “Roy has successfully led the group in its expansion strategy during his tenure, resulting in ADvTECH becoming the leading private education and recruitment group across the continent. He has refocused the educational division brand portfolios into well-positioned brands with distinct value offerings. This, together with a focus on effectiveness and efficiencies, resulted in a solid competitive advantage, and an agile and adaptive business model.”

 “Also noteworthy, is his leadership through a pandemic by remaining responsive to a dynamic environment, where more than 70 000 students were seamlessly transitioned to an online environment. He leaves ADvTECH in a strong position to continue its growth trajectory. The Board wishes to thank Roy for his invaluable contribution during his tenure as CEO of the ADvTECH group and wishes him well in his retirement.”


 The Board is excited to announce the appointment of Geoff Whyte as Group CEO and Executive Director with effect from 1 March 2024.

 Whyte holds a Master’s degree in economics from the University of Aberdeen, Scotland, and has more than 30 years’ experience across various industries. He is a commercially focused business leader with executive experience in global organisations including Unilever, PepsiCo, Cadbury-Schweppes, SAB-Miller and Nando’s.

 Whyte has a record of success in a wide variety of geographies including South Africa, the UK, the USA, Holland, the rest of Africa, the Middle-East and sub-continental India. He is also an active member of the South African business community and was a founding participant in the CEO Initiative set up by Pravin Gordhan to avert a national credit rating downgrade.

 Commenting on the appointment, ADvTECH Chairman Chris Boulle said: “We are confident that Geoff’s track record and experience will enable him to build on the group’s successes.”



 Roy Douglas said: “Ultimately, it is people who are at the heart of what we do and it is people who have made ADvTECH so successful. I am proud of what we have achieved and am confident that I leave ADvTECH in safe hands.”

 Accepting the appointment, Whyte said: “I am grateful for the opportunity and the faith the Board has placed in me. I look forward to continuing to build and grow this exceptional business, to ensure ongoing value creation, and the development of quality education in South Africa and the rest of Africa.”

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